Caroline Miranda — UX Leader · Research & Product Design · Berlin
I build UX capability
where none exists.
For 13 years I’ve worked where design is hardest to do: industrial products, complex B2B platforms, and engineering cultures that have never worked with a designer before. I turn skepticism into evidence, evidence into decisions, and decisions into products people can actually use.
Currently leading UX for Continental’s global fleet-management platform, from Berlin.
UX leader
I built Continental's entire UX practice from scratch — first design system, research operations, and a multidisciplinary team I hired and mentored into existence.
Researcher
My research practice is grounded in formal training: a Master's degree with an anthropological lens and real fieldwork experience, complemented by an MBA in Data Science & Analytics for the quantitative side of evidence.
Designer
I started in art direction and graphic design in 2008. The visual foundation never left: I lead research and hold the quality bar on what ships.
Fluent in complexity
B2B SaaS, IoT hardware, embedded automotive systems, and financial products — from traditional banks to digital-first players. Currently on a platform running across Europe, the Americas, and APAC: the messier the ecosystem, the more useful I am.
Selected work
2013 — 2026From Data Entry to Confirmation
Redesigning fleet onboarding for Continental's ContiConnect: five research methods, one business case, and a validated redesign — 35% faster in testing, +30% onboarding completion in production.
The First Design System
From heuristic audit to governance: how I built ContiConnect's first design system — and trained its internal owner so it would outlive me.
Case study coming soonBuilding a UX Team in a Manufacturing Culture
From a lone designer in IT to a strategic multidisciplinary team — and from opinion-based decisions to evidence.
Case study coming soonUsability Testing for Embedded Systems
Cluster, infotainment, and companion apps at Stellantis: a research framework rigorous enough for confidential automotive development.
Case study coming soon